5 Top Tips to Writing Effective Postcard Copy
Monday, November 28th, 2011Copy of a postcard is just as essential as the look and artwork that is displayed. All three components should be inline to find the the majority of a postcard campaign, and all three must effectively communicate what you look for to express.
Clearly conveying what your opinions are is paramount in designing a postcard; and depending on how much you want to say will in all probability determine the outline and style of your postcard. Below are five some tips to writing effective copy that will speak to your target demographic.
Person – Although you might be trying to be selling your products or services, remember that you’re a person first; and most of the time, people will most probably to listening to your message if it’s personalized. Consequently, try and build your language conversational and casual. Nearly as if you were speaking with them. This will resonate most with them.
Testimonials – Possess some customer reviews that are compelling? Why don’t you put them on your postcard? Everyone loves a great story, and nothing sells your business much better than a 3rd party telling the recipient how great you’re.
Questions – Pull the reader in by asking questions. This will effectively get the recipient to engage in your copy, and can cause an internal dialogue that can help in resonating for future reference. The more internal dialogue the better. So ask questions, include stats as well as mention an interesting joke!
Concise – This really is key. Keep the copy as concise as you possibly can. As a result, make every number of words. By looking into making every number of words you get the most from the real estate in your postcard and also obtain the ability to clearly state your offerings as soon as possible.
Five W’s – Each 5 W’s who, what, when, where and why. These should be implicit in your copy. By answering these, the reader has less questions as to what they ought to do, and will be more empowered to take benefit of your call to action. Answering many of these also build credibility, a cornerstone of every brand.
Remember copy is only as effective as you make it. So go through multiple drafts, ask friends and family for feedback, and most importantly – sleep onto it. How you read copy one day could be read completely different the next. So spend some time.